MailOdds

Reputation

Sender Reputation Monitoring and Analysis

Know your reputation score before ISPs do. Monitor bounce rates, complaint signals, and authentication health with a composite 0-100 score.

Reputation Intelligence, Not Guesswork

Six endpoints covering sender health scoring, historical trends, bounce categorization, cross-referencing, and remediation. Everything you need to protect and improve your sending reputation.

Composite Score (0-100)

Single reputation number with component breakdown showing bounce rate, complaint rate, authentication, and engagement factors. Know exactly where you stand with every ISP.

Trend Analysis

Historical reputation charts tracking score changes over days, weeks, and months. Spot degradation early and correlate score drops with specific sending events.

Bounce Log Analysis

Categorize every bounce by type, ISP, and error code. Identify patterns before they damage reputation. Drill down into specific SMTP response codes across providers.

Category Breakdown

See exactly how many bounces are hard, soft, block, or unknown across all your sending domains. Visualize the distribution and track category ratios over time.

Cross-Reference Engine

Match bounce records against your suppression list to find addresses that should have been suppressed. Surface gaps in list hygiene before they compound into reputation damage.

Remediation Recommendations

Actionable steps to improve each reputation component based on your specific data. Prioritized by impact so you fix the highest-value issues first.

API-First

One Request, Full Picture

The sender health endpoint returns your composite score, component breakdown, and remediation steps in a single call. Monitor programmatically, alert on score drops, and automate list hygiene based on bounce data.

  • Composite score with per-component breakdown
  • Bounce records filterable by type, domain, and date range
  • Cross-reference bounces against your suppression list
  • Historical trends with daily, weekly, and monthly granularity
View full API reference
GET /v1/sender-health
curl https://api.mailodds.com/v1/sender-health \
  -H "X-Api-Key: mo_live_..."
200 OK Response
{
  "score": 87,
  "grade": "good",
  "components": {
    "bounce_rate": {
      "score": 92,
      "value": 0.8,
      "unit": "percent"
    },
    "complaint_rate": {
      "score": 95,
      "value": 0.02,
      "unit": "percent"
    },
    "blacklist_status": {
      "score": 100,
      "listed": false
    },
    "authentication": {
      "score": 88,
      "spf_pass": 100,
      "dkim_pass": 99.2,
      "dmarc_pass": 97.1
    },
    "engagement": {
      "score": 72,
      "open_rate": 18.4,
      "click_rate": 2.1
    }
  },
  "recommendations": [
    "Engagement score is below 75. Review inactive subscribers and consider a re-engagement campaign."
  ]
}
How It Works

From Raw Bounce Data to Actionable Score

MailOdds processes every bounce, complaint, and authentication event from your sending activity, then distills it into a single score with clear next steps.

1

Collect

Every send event, bounce, complaint, and authentication result is captured automatically from the sending API.

2

Categorize

Bounces are classified by type and SMTP code. Complaints, authentication failures, and engagement signals are bucketed per component.

3

Score

Each component is scored independently, then weighted into the composite 0-100 reputation number updated on every send cycle.

4

Remediate

Specific, prioritized recommendations tell you exactly what to fix. Suppress bad addresses, adjust frequency, or fix DNS records.

Monitor from Your Tools

Route reputation alerts to the tools your team checks every day. Score drops and bounce spikes surface where you will see them.

Frequently Asked Questions

Stop losing revenue to typos, bots, and blind spots.

From typo correction to storefront attribution. One platform, one API, nothing stitched together.

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